Is Western & Southern (Integrity Life) a good annuity company?
Yes, and it fills an unusual gap in the market. Integrity Life Insurance Company, the Western & Southern subsidiary that issues its annuities, carries an A+ (Superior) rating from AM Best, the same tier as MassMutual and just one notch below the A++ carriers. Most A+ mutual carriers price conservatively, but Integrity Life sells through independent agents and IMOs rather than a captive sales force, which tends to keep its SmartSelect MYGA rates competitive with lower-rated carriers. If you want strong financial backing without giving up much on rate, it is worth putting on your comparison list.
Western & Southern at a glance
| Parent company | Western & Southern Financial Group, Inc., Cincinnati, Ohio |
|---|---|
| Primary annuity issuer | Integrity Life Insurance Company, all states except New York |
| New York issuer | National Integrity Life Insurance Company |
| Founded | 1888, Cincinnati, Ohio |
| Ownership | Mutual company, owned by policyholders, no outside shareholders |
| AM Best rating | A+ (Superior) for Integrity Life, affirmed March 2025 |
| 2024 annuity sales | Roughly $6.5 billion |
| Primary MYGA product | SmartSelect Series, terms from 3 to 7 years |
| Minimum premium | $10,000 |
| States available | All 50 states and D.C. |
| Distribution | Independent agents and IMOs, not a captive agent force |
Where Western & Southern sits on the AM Best scale
A+ is grade 2 of 13. Most buyers look for A- or better for a long-term contract.
- A++
- A+Western & Southern
- A
- A-
- B++
- B+
- B
- B-
- C++
- C+
- C
- C-
- D
Today's rates for Western & Southern
Rates change often and vary by state, term and deposit size. Get today's numbers for your state, side by side with other top-rated carriers. Free, with no obligation.
Western & Southern's background and financial strength
Cincinnati is where this company got its start back in 1888, and 137 years on, it still runs as a mutual: owned outright by its policyholders, with no shareholders and no private equity backers pulling returns out of the business. Since then it has picked up a handful of related insurers under one roof. Integrity Life and Columbus Life both write business under the Western & Southern umbrella, National Integrity Life handles New York specifically, and Gerber Life joined the family through a 2019 purchase.
Integrity Life, the entity that actually issues Western & Southern's annuities, holds an A+ (Superior) rating from AM Best, affirmed in March 2025. That puts it one notch below the A++ carriers like New York Life, and level with names such as MassMutual's parent organization. Unlike those mutual giants, though, Western & Southern distributes annuities through independent agents and IMOs rather than a captive sales force, which is why you can find and compare its products through an independent shop like ours. With roughly $6.5 billion in annuity sales in 2024, this is not a small side business either; it is a serious, high-volume MYGA issuer with over a century of mutual company stability behind it.
What annuities does Integrity Life sell?
- SmartSelect MYGA. The core product, offered in 3, 4, 5, 6 and 7 year terms. Most terms include a 10% penalty-free withdrawal each year after the first, along with waivers for nursing home confinement, terminal illness and unemployment on most terms. The minimum premium is $10,000, and it is available in nearly every state through independent agents and IMOs.
- SmartSelect premium rate tiers. Deposits of $100,000 or more typically qualify for a higher credited rate band than the standard tier.
- Fixed indexed annuities. Growth tied to a market index with principal protection, plus optional income riders for buyers who want a guaranteed lifetime withdrawal benefit later.
- Single premium immediate annuities. A lump sum converts into income that starts right away, backed by the same A+ balance sheet, which matters most to buyers who want confidence their monthly check keeps coming for decades.
Rates on any of these products change regularly, so use the quote box on this page for current numbers rather than a rate you saw somewhere else.
Who fits Western & Southern best?
- MYGA buyers who don't want to trade rate for safety. SmartSelect often prices close to A-rated competitors while carrying Integrity Life's A+ backing, a combination that is genuinely hard to find elsewhere.
- Buyers anywhere in the country, including New York. National Integrity Life handles New York contracts, something many independent-channel carriers cannot offer.
- Clients who want an advisor who can shop the market. Because distribution runs through independent agents and IMOs, your strategist can put Integrity Life side by side with other carriers instead of only offering one company's products.
- Larger depositors. Buyers placing $100,000 or more typically move into a better rate tier while keeping the same A+ security.
Other companies to consider
If Western & Southern's Integrity Life is on your list, these carriers are worth comparing:
- MassMutual Ascend: MassMutual's annuity arm, another strong mutual-backed option
- New York Life: A++ rated, sold through career and independent channels
We are appointed with Integrity Life and can quote its SmartSelect MYGA next to other top-rated carriers so you can see the actual dollar difference before you decide.
Pros and cons
Pros
- A+ (Superior) AM Best rating, affirmed March 2025, the same tier as much larger mutual carriers
- 137 years as a mutual company with no shareholders pulling profit out of the business
- About $6.5 billion in annuity sales in 2024, a sign of real scale, not a boutique operation
- Sold through independent agents and IMOs, so it can be shopped against other carriers openly
- Licensed in all 50 states and D.C., including New York through its National Integrity Life subsidiary
- A $10,000 minimum premium keeps the product accessible to a wide range of buyers
Cons
- The Integrity Life name is far less recognized than the Western & Southern parent brand
- Fixed indexed annuity cap rates are not posted publicly and require an agent quote
- Exact rates and terms vary by state and by which distribution partner is quoting you
- The parent company's brand strength does not automatically guarantee the subsidiary's contract unless the contract itself says so
Frequently asked questions
Is Integrity Life the same company as Western & Southern?
Not exactly. Western & Southern Financial Group is the parent, and Integrity Life is one of several insurance subsidiaries it owns. Your contract is a legal obligation of Integrity Life specifically, so its own A+ rating, not just the family name, is what stands behind your money. Residents of New York fall under a sister entity, National Integrity Life Insurance Company, which is licensed separately to write business in that state.
Do Integrity Life's MYGA rates stack up against other A+ carriers?
Generally yes. Most carriers with an A+ or A++ rating tend to price cautiously, since a strong balance sheet lets them attract deposits without competing hard on rate. Integrity Life is unusual because it sells through independent agents rather than a career sales force, which keeps pressure on its SmartSelect pricing even at that rating level. Since every rate changes with the market, get a live quote before assuming last month's number still applies.
How do I buy an Integrity Life MYGA?
You cannot buy one directly from the company. A licensed independent agent or IMO has to place the application, which is exactly the kind of shopping we do for clients: lining up SmartSelect against several other A-rated and A+ rated MYGAs so you can see which one actually pays more over your chosen term.
Sources
Educational only, not investment, tax or legal advice. Tax Free Wealth Plan LLC is a licensed insurance agency, not a registered investment adviser or broker-dealer. Annuities are not bank deposits, are not FDIC insured and are not guaranteed by any government agency. Guarantees are backed solely by the claims-paying ability of the issuing insurance company. Features, rates and availability vary by state and change over time; the contract and disclosure documents govern.