Is AuguStar Financial a good annuity company?
Yes, for buyers willing to look past an unfamiliar brand name. AuguStar carries an A (Excellent) rating from AM Best and an A from Fitch, and its complaint record with state regulators runs well below the industry norm. The company itself has been issuing policies since 1909, even though the AuguStar name only arrived in 2024. Its LunarGuard MYGA offers one of the largest annual free withdrawal allowances you will find on a multi-year guaranteed annuity, which makes it worth a look if liquidity matters as much as rate to you. Just confirm you have the right company: AuguStar is not affiliated with MassMutual Ascend, even though both carriers used the Great American Life name at different points in their history.
AuguStar Financial at a glance
| Legal name | AuguStar Life Insurance Company (brand name: AuguStar Retirement) |
|---|---|
| Former name | Great American Life Insurance Company, rebranded in 2024 |
| Founded | 1909, Cincinnati, Ohio |
| Headquarters | Cincinnati, Ohio |
| Parent company | Constellation Insurance, Inc., majority owned by two large Canadian pension funds |
| AM Best rating | A (Excellent) |
| What it sells | MYGAs (LunarLock, LunarGuard), fixed index annuities (Orbiter, OrionShield, Observatory, Omega) and a single premium immediate annuity |
| Typical minimum deposit | $10,000 |
Where AuguStar Financial sits on the AM Best scale
A is grade 3 of 13. Most buyers look for A- or better for a long-term contract.
- A++
- A+
- AAuguStar Financial
- A-
- B++
- B+
- B
- B-
- C++
- C+
- C
- C-
- D
Today's rates for AuguStar Financial
Rates change often and vary by state, term and deposit size. Get today's numbers for your state, side by side with other top-rated carriers. Free, with no obligation.
Who owns AuguStar Financial?
AuguStar Life Insurance Company has been writing policies out of Cincinnati since 1909, but almost nobody outside the industry recognizes the AuguStar name, because it only appeared in 2024. Before that, the company operated for decades as Great American Life Insurance Company, a name it happens to share with a completely different insurer with no ownership tie to AuguStar today.
The ownership story starts in 2022, when Constellation Insurance, Inc. acquired the parent of what is now AuguStar. Constellation's own capital traces back to two of the largest public pension funds in Canada, giving the carrier a deep-pocketed, long-horizon owner rather than a publicly traded parent chasing quarterly earnings. Two years later, in 2024, the company adopted the AuguStar Financial brand, and in May 2025 Fitch raised its rating a notch to A, citing the stronger financial position under its new owner.
Here is the confusion to watch for: a separate carrier, now called MassMutual Ascend, also used the Great American Life name before MassMutual acquired it in 2021. AuguStar and MassMutual Ascend are unrelated companies today, despite the shared history. If an old policy or illustration says Great American Life, check the parent company on the paperwork before assuming which current carrier actually holds your contract.
AuguStar's complaint record with state insurance regulators, tracked through the NAIC complaint index, runs meaningfully below the industry benchmark, which is one more data point worth weighing alongside its financial strength ratings.
AuguStar financial strength ratings
| Rating agency | Rating | What it means | Outlook |
|---|---|---|---|
| AM Best | A | Excellent | Affirmed November 2025 |
| Fitch | A | Excellent | Upgraded from A- in May 2025 |
| Moody's | Baa1 | Investment grade | Lower than its AM Best and Fitch grades |
| S&P Global | Not rated |
An A from both AM Best and Fitch puts AuguStar solidly in the Excellent tier, one step below the A+ carriers at the top of the market. The Moody's Baa1 grade sits noticeably lower on that agency's own scale, which is worth knowing if you weight all four rating agencies equally rather than leaning on AM Best alone, since AM Best is the agency most annuity buyers and their strategists check first. See our guide on what counts as a good AM Best rating for the full scale.
Your state's guaranty association adds another layer of protection up to a set dollar limit if a carrier fails. Check your state's guaranty association limit before assuming any single contract is fully covered.
What annuity products does AuguStar offer?
AuguStar's MYGA shelf has two main products, and the difference between them comes down to liquidity:
- LunarLock runs 3, 5 and 7 year terms with up to 10% of the account value available as a free withdrawal each year. Both MVA and non-MVA versions exist, and a Prime tier offers a better rate band on deposits of $100,000 or more.
- LunarGuard runs 5 and 7 year terms and allows up to 12% of the account value as a penalty-free withdrawal every year, well above the 10% most MYGAs cap out at. AuguStar offsets that extra liquidity with a somewhat lower rate than LunarLock, MVA and non-MVA versions included.
On the fixed index side, AuguStar sells several families of FIA built around different accumulation and income goals: Observatory, Orbiter Growth, Orbiter Income, OrionShield and Omega, spanning 5, 7 and 10 year surrender schedules. OrionShield adds an optional lifetime income rider for buyers who eventually want guaranteed income rather than pure accumulation. Because participation rates and caps on these contracts change often, we do not print them here; use the quote box on this page to see current numbers by product and state.
AuguStar also sells a single premium immediate annuity, with a maximum issue age of 90, for buyers who want pension-style income starting right away rather than growth first.
Who is AuguStar best for?
AuguStar fits a MYGA buyer who wants meaningful access to their own money without sacrificing the whole rate to get it. Someone placing $50,000 into a 5-year LunarGuard, for example, could pull up to $6,000 in a given year with no surrender charge, a level of flexibility most fixed annuities do not offer. Buyers who are confident they will not touch the deposit until maturity are usually better served by LunarLock's higher rate instead.
The carrier is also a reasonable fit for buyers who care more about the strength behind a contract than the name on it. A rating in the Excellent tier from two agencies, backed by patient institutional capital, is a solid foundation even though the brand itself is new. FIA buyers weighing accumulation against a future income need have several product families to compare here rather than a single one-size option.
AuguStar is a weaker match for buyers who specifically want a household name they already recognize, or for anyone who assumes any policy branded Great American Life belongs to this company. Confirm the actual issuing entity before treating an older contract as an AuguStar policy.
Other annuity companies to consider
- MassMutual Ascend: the separate carrier that also once used the Great American Life name
- F&G: another A-rated carrier with a broad MYGA and FIA lineup
- North American: a long-established carrier with strong income rider options
Pros and cons
Pros
- A (Excellent) from AM Best and A from Fitch, upgraded from A- in May 2025
- A low NAIC complaint index compared with the industry average
- LunarGuard offers a 12% annual free withdrawal, among the most generous of any MYGA we track
- Backed by two large Canadian pension funds with deep, patient capital
- 115 years of operating history under a company that has changed names more than once
- A full shelf of MYGA, fixed index and immediate annuity products
- Single premium immediate annuity accepted up to age 90
Cons
- No S&P rating, and its Moody's rating of Baa1 sits well below its AM Best and Fitch grades
- Two rebrands in recent years leave the AuguStar name with little consumer recognition
- Current MYGA rates and FIA cap details are not posted publicly and require an agent to pull
- State-by-state availability is not fully published, so confirm your state before comparing products
- The LunarGuard's extra liquidity comes with a lower stated rate than the standard LunarLock MYGA
Frequently asked questions
Is AuguStar the same company as MassMutual Ascend?
No, and this is a common mix-up. Both carriers were called Great American Life Insurance Company at some point, but they trace back to two unrelated corporate families. MassMutual Ascend is the carrier MassMutual bought in 2021 that used to carry that name under American Financial Group. AuguStar is a separate, Cincinnati-based insurer that carried the Great American Life name under a different ownership history before Constellation Insurance took it over and renamed it AuguStar in 2024. If your paperwork says Great American Life, check which parent company issued it before assuming which current carrier holds your contract.
What does the LunarGuard's 12% withdrawal allowance actually mean?
It means you can pull up to 12% of your account value in a given year without triggering a surrender charge, well above the 10% most MYGAs allow. AuguStar prices this in by paying a slightly lower rate on LunarGuard than on its LunarLock MYGA, which caps free withdrawals at 10%. If you expect to need occasional access to a chunk of your money, that tradeoff can be worth it. If you plan to leave the deposit untouched for the full term, LunarLock's higher rate is usually the better math.
How do you buy an AuguStar Financial annuity?
AuguStar sells exclusively through licensed independent agents and IMOs, not directly to the public. A licensed strategist can pull current LunarLock and LunarGuard terms and set them alongside other A-rated carriers so you can compare total dollars, liquidity and rating together before you decide.
Sources
Educational only, not investment, tax or legal advice. Tax Free Wealth Plan LLC is a licensed insurance agency, not a registered investment adviser or broker-dealer. Annuities are not bank deposits, are not FDIC insured and are not guaranteed by any government agency. Guarantees are backed solely by the claims-paying ability of the issuing insurance company. Features, rates and availability vary by state and change over time; the contract and disclosure documents govern.
